Summer 2025: What’s Hot in Wax Melts & Where to Sell Them
With summer just around the corner (43 days until British Summer
Time!), here’s your guide to trending opportunities in the wax melt
world.
Summer Scent Stories That Sell:
- Coastal Collections: Beach walks, ocean breezes, and seaside memories
- Garden-to-Home: Fresh herbs, cut grass, and summer blooms
- Clean & Fresh: Summer laundry and crisp linens
- Tropical Escapes: Holiday-inspired scents for staycations
Trending Sales Channels:
- Pop-up Summer Markets: Perfect for direct customer interaction
- Local Garden Centres: Partner with their summer outdoor living sections
- Spa & Wellness Centres: Tap into the self-care market
- Wedding Venues: Create custom summer wedding favours
- Holiday Cottages: Partner with local accommodation for welcome gifts
Creative Business Boosters:
- Create a "Summer Subscription Box" with monthly themed collections
- Partner with local florists for complementary scent pairings
- Design "Summer Evening Party Bundles" with outdoor melts
- Offer "Holiday Home Refresh Packages" for rental properties
- Create custom wedding favour collections for summer ceremonies
Instagram-Worthy Display Ideas:
- Style products with fresh flowers and summer fruits
- Create beach-themed flat lays
- Use natural sunlight for product photography
- Stage outdoor summer evening scenes
- Incorporate trending coastal colours
Your Summer Business Questions Answered:
Q: How do I approach wedding planners with my products?
A: Start by creating a professional sample pack with 2-3 signature
summer scents. Email local wedding planners with photos of your
wedding favour options and highlight customisation possibilities. Pro
tip: Create a simple PDF lookbook showing different packaging styles
for wedding themes.
Q: What’s the best way to connect with holiday rental companies?
A: Research local holiday letting agencies and craft an email
introducing your "Holiday Home Welcome Package." Focus on how your
products can enhance their guests’ experience. Consider offering a
trial package to one property to demonstrate the value.
Q: How can I partner with florists?
A: Visit local florists with a curated collection that complements
their flowers. For example, pair rose-scented melts with their rose
bouquets. Suggest a joint promotion where their customers receive a
complementary melt with certain bouquet purchases.
Q: I’m interested in spa partnerships - where do I start?
A: Research small, independent spas in your area. Create a "Spa
Collection" with relaxing scents and professional packaging. Email
their business development team with a proposal for branded melts they
can retail. Consider offering a staff discount to help them become
familiar with your products.
Q: How do I price my products for wholesale to these businesses?
A: Start by calculating your costs including materials, packaging and
time. Generally, wholesale pricing is 50% of retail price while
maintaining a profit margin. Consider minimum order quantities to make
the partnership worthwhile.
Q: What’s the best way to showcase my products to potential business partners?
A: Create a professional presentation pack including:
- Sample products
- Price list
- Minimum order quantities
- Customisation options
- Your contact details
- Turnaround times
- Any seasonal promotions
Remember: Professional partnerships often start small but can grow
into significant regular orders. Focus on building relationships and
providing excellent service from the first contact!
What’s Hot in Wax Melts & Where to Sell Them Antispated summer trends
