Sticky Print plans to introduce a recurring segment focusing on trends and will provide regular updates whenever there are changes in trends.
Trends are crucial for business expansion, and embracing them can save you money by avoiding blind purchases of items you assume will sell.
I've found myself purchasing numerous fragrance oils until I find the one that sells well, which has left me spending hundreds of pounds. If I had followed the trends a little more carefully, I could have avoided making many unproductive investments.
For example, in 2022, I ventured into creating wax melts. I wanted a small business to earn a little extra cash each month on top of my working full time.
I started to look at trends and one trend that really stood out was the popularity of coffee-scented candles, even though my passion wasn't in candle-making. Instead, I focused on producing coffee-scented wax melts. Simultaneously, I indulged in buying various fragrance oils without restraint up to and probably beyond 100 different oils.
Unsurprisingly, the sales of coffee-scented wax melts surpassed all other scents combined, with weekly orders pouring in from my Etsy store. Had I solely followed the trend and sold only coffee-scented wax melts, I would have only made a profit and this is the most important factor when starting a new business.
I am eager to dive right in and provide feedback while reviewing this feature.
The trends I mentioned are derived from search engine results, and I have come across similar information on multiple platforms, including social media.
I want to clarify that I have no affiliation with any oil company and I am not promoting my content for personal or financial gain.
I have stumbled upon some information that was quite surprising, yet noticeable, through products I have discovered in small businesses, particularly on social media like Facebook and TikTok.
So what is trending now?
#1 - Body Spray & Hair Mists
It's no wonder that body sprays and hair mists consistently appeared in my current search results for trends as the top products to purchase from a fragrance company. With the arrival of warmer weather, the increase in wholesale white label options, and more affordable cosmetic assessments, these sprays have gained significant popularity, leading to heightened competition and increased creativity.
What scents are currently popular for these sprays?
It's noted to Encourage individuals to discover different aspects of their personalities by considering mood-boosting scents. And this is what is trending
In marketing, focus on Mood Sprays with scents like Mango, Amber, Velvet Rose, or Vanilla, as these are trending in mood-boosting sprays and are amongst the most popular.
#2 Eatable Scents
Sounds mad right? But consumers want this (obviously not to eat them) but Current trends indicate that consumers are seeking scents that evoke familiar experiences, such as the aroma of cookies baking, the freshness of strawberries, or the ambiance of a beloved bakery. These scents are often complemented by deeper fragrances like Amber or musk, adding unexpected notes that captivate the senses.
What fragrances could capture this feeling?
Spicy vanilla
Coffee Cake
Maple syrup
Vanilla cone
Mango & Oud
Nostalgia plays a crucial role in this marketing strategy. Keep it subtle with mood-enhancing scents that resonate with consumers personalities.
#3 Luxury on a budget
Who wouldn't enjoy a touch of luxury? I indulged for a while in bottles of Chanel Bleu priced at £120, considering it a small luxury that brought a sense of sophistication. Wearing this fragrance gained many compliments, giving me a sense of what luxury means to me. But if I had gotten the same experience for a fraction of the price I would have went for the cheapest option.
how does this relate to small businesses?
I have explored and bought numerous scents inspired by luxury fragrances, but many have been disappointing. However, this is just my experience. The secret to discovering the most luxurious scent isn't through trial and error. Instead, seek advice from others in the fragrance industry, read reviews, and gather recommendations. Don't assume that purchasing every fragrance with a fancy name guarantees a luxury product. you may end up disappointed. Do your research and you'll save a lot of money.
Get it right by attracting customers seeking a touch of luxury at an affordable price, and you'll have a successful venture.
#4 Signature Scent
Developing a distinctive signature fragrance in the current market can be difficult due to the necessary protocols. Yet, customers desire a personalised, exclusive scent with a confidential formula - a mysterious aroma, if you will, that is unique and attractive to a particular audience looking to stand out from common options. A trend similar to this is currently popular on TikTok, where there is excitement about guessing the ingredients in a personalised secret fragrance.
Marketing plays a crucial role here. Consider utilising unique oils or one-of-a-kind packaging to engage consumers and remember to appeal to their personalities.
This is not impossible to achieve.
I will conclude here and plan to share this segment regularly.
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