Hot Labels for a Hot Summer: Trending Colours, Scents & Designs for 2025
A look at the top packaging, scent and label design trends setting the tone for UK wax melt makers this summer.
Coastal Calm: The Summer Hero Trend
Seaside scents are dominating the wax melt scene this year, from ‘Driftwood & Salt’ to ‘Ocean Mist’. What makes them pop is the use of shell-themed labels in seafoam greens and soft sands—a luxurious touch on everyday clamshells, pillow boxes, and glass jars.
Bold & Botanical: Tropical Patterns That Sell
Hibiscus flowers, palm leaves, and vivid summer colours bring kraft boxes and snap bars to life, especially when finished with a gloss coating. Attention-grabbing and made for Instagram.
Citrus & Florals: Yellow Makes It Pop
Zesty yellows paired with orange and lemon-based fragrances make wax melts look as vibrant as they smell—perfect for summer launches.
Chic Contrast: Navy & Gold for Luxe Summer Vibes
Navy with metallic gold details continues to trend for sophisticated makers—ideal for deluxe gift sets with bold serif fonts.
Soft & Stylish: Minimal Pastels
Understated pastels and botanical line art create a refined, spa-like feel—perfect for clear clamshells, jars, or kraft gift boxes.
Final Tip: Lean into seasonal styling—your customers will feel the summer vibe the moment they open the package.
