Hot Labels for a Hot Summer: Trending Colours, Scents & Designs for 2025
A look at the top packaging, scent and label design trends setting the tone for UK wax melt makers this summer.
Coastal Calm: The Summer Hero Trend
Seaside scents are dominating the wax melt scene this year, from ‘Driftwood & Salt’ to ‘Ocean Mist’. What makes them pop is the use of shell-themed labels in seafoam greens and soft sands — a luxurious touch on everyday clamshells, pillow boxes, and glass jars. A perfect example of how a simple label can set the mood.
Bold & Botanical: Tropical Patterns That Sell
Think hibiscus flowers, palm leaves, and vivid summer colours. These tropical-style labels bring kraft boxes and snap bars to life, especially when finished with a gloss coating. They're attention-grabbing and made for Instagram.
Citrus & Florals: Yellow Makes It Pop
Swap out navy for zesty yellows and watch your products glow on the shelf. These eye-catching labels pair beautifully with orange and lemon-based fragrances, making your wax melts look as vibrant as they smell.
Chic Contrast: Navy & Gold for Luxe Summer Vibes
For makers who love sophistication, navy paired with metallic gold details continues to trend. It's a classy palette for everything from soy snap bars to deluxe gift sets — especially with bold serif fonts and summer-themed illustrations.
Soft & Stylish: Minimal Pastels
Not every summer label has to shout. Understated pastels paired with minimal serif fonts and botanical line art are perfect for a refined, spa-like feel. Use them on clear clamshells, jars, or kraft gift boxes to give your packaging an elegant upgrade.
Final Tip: Even with standard packaging, your labels can tell a story. Whether you're prepping for Etsy drops, summer markets, or subscription boxes — lean into seasonal styling and stay on trend. Your customers will feel it the moment they open that parcel.
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